Sextant Consulting - Navigating Your Business Through Transactional Analysis

Your Past Transactions are an Asset – Are You Using Them?

A data-driven understanding of past customer behavior is a key discipline for predicting and managing the future possibilities of a business.

Sextant Consulting provides business executives with strategy guiding analysis of and insight into their customers. FIND OUT HOW.

I’m passionate about helping you unlock the value of your data, whether you are a:

• Small retail businesses just starting to look at how to capture and use customer data
• Rapidly growing eCommerce business looking for a complement to your web analytics
• Large Multi-channel business needing to understand how interactions online, via catalog and in store influence each other

Transactional Analysis provides a complementary perspective to other analytics, and yields deep insights into Marketing effectiveness.

Understanding the lifetime value of your customers provides a dependable baseline for evaluating the true success of things done to improve sales, to cut costs and to increase profitability.

Lessons on how customers purchase in your store, website or catalog can be gathered and articulated from basic data that businesses have already accumulated.

Predictive Modeling of Future Sales is critical to a business’s strategic planning.

No business would intentionally pay more for an asset than they believe it is worth. Acquiring a new customer is like purchasing any other business asset, yet many businesses lack confidence in assigning its proper value.

Cultivating a robust knowledge of how well you retain existing customers, and what you can then expect their future purchase behavior to be, is vital to understanding the correct amount to be spending on your acquisition efforts.